Target China Celebrity Series – Liu Yifei

 

刘亦菲拿下LV全球代言，“菲”常之旅，就此开启！

2021年1月29日，全球知名奢侈品牌路易威登正式宣布演员刘亦菲成为品牌代言人，“菲”常之旅，就此开启。
与此同时，由品牌女装创意总监 Nicolas Ghesquière 执导、刘亦菲出镜演绎的Louis Vuitton 2021春夏系列广告特辑也即将发布。

On January 29th, 2021, the world-renowned luxury brand Louis Vuitton announced that actress Liu Yifei has become the brand’s spokesperson.
Meanwhile, the Louis Vuitton Spring/Summer 2021 campaign, directed by Nicolas Ghesquière and featuring Liu Yifei, will also be released.

 

去年《花木兰》的上映，让刘亦菲得到了更多的关注。大片中的刘亦菲更兼具了女性的帅气与温柔，与路易威登品牌追求硬朗和柔美糅合的气质恰好契合。

The release of Mulan last year brought more attention to Liu Yifei. In the film, Liu Yifei is both handsome and feminine, a perfect match for the Louis Vuitton brand.

 

 

在官宣之后的两天（1月29日-1月30日），路易威登的品牌热度指数达到95.70，超过去年12月所有新增代言与同品类（服装服饰）新增代言品牌热度指数均值。在官宣后获得的声量中，有55.02%的热度由品牌代言人刘亦菲贡献，超过了去年12月所有新增代言以及同品类新增代言的热度贡献均值。

In the two days following the announcement (January 29th – 30th), Louis Vuitton’s brand buzz index reached 95.70, exceeding the average value of all new endorsements and new endorsements in the same category (apparel) in December last year. The brand’s spokesperson Liu Yifei contributed 55.02% of the buzz generated by the announcement, more than the average of all new endorsements and new endorsements in the same category in December last year.

 

 

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