The Seven main modes of e-commerce in China
THE SEVEN MAIN MODES OF E-COMMERCE IN CHINA 1. M2C mode(manufacture to consumers) Typical website: Tmall global, as an open platform that invites international brands for settlement purposes. Obtains the advantages of deep trust from users, due to the retailers are required to own overseas retail qualification and authorization therefore products directly mail from […]
How does Australian health products launch into China’s market
HOW DOES AUSTRALIAN HEALTH PRODUCTS LAUNCH INTO CHINA’S MARKET China’s health care product’s market is still positioning in the early stage of growth phase, demand has not been fully met and with the development of digital communication, overseas health care product enterprises receives more opportunities for development in China. In recent years, health issues […]
Why Did Unichi Gummy Bears Become a Sensation in China? Unpacking the Marketing Strategy Behind the Success
Overview of Unichi Brand Founded in 2015 in Australia, Unichi is dedicated to developing efficient and natural nutritional supplements. The brand offers a wide range of products, including collagen, vitamins, and minerals, with a particular focus on meeting the health and beauty needs of women. Unichi emphasizes the combination of natural ingredients and innovative […]
Temu’s Wake-Up Call: China’s E-Commerce Model Hits a Wall in the U.S.
On May 2, 2025, Temu—the overseas extension of Chinese e-commerce giant Pinduoduo—announced that it will stop shipping goods directly from China to U.S. customers. Instead, products will now come from local sellers and warehouses within the U.S. market. This move marks a dramatic shift from the ultra-low-cost cross-border model that had been Temu’s core strategy […]
Main Tips for Western Brand to Target Chinese Customers
Western brands typically use traditional advertising (using radio, television, digital, billboards, print or other common channels) to drive brand awareness. Comparing with Chinese Marketers, they consider that going viral through socially engaging content is faster, cheaper, and produces better results than advertising. KOLs have been seen as crucial to this approach in recent years. “The […]
Mid-Autumn Festival -“From the Chinese Festival to gain brand inspiration.”
The Mid-Autumn Festival is one of the most important festivals for Chinese people. It heralds the reunion of family members, yearning for hometown and family members. Nowadays, with the empowerment of the Internet, the Mid-Autumn Festival is not only a day of reunion, but also a marketing battlefield for major brands. Target China will share […]
How Pinduoduo Successfully Gained Market Share Through Social E-Commerce?
In October 2019, the E-commerce platform Pinduoduo’s market value exceeded the Jingdong Mall, successfully became the fourth largest Internet company in China, put it just behind Alibaba, Tencent, and Meituan. Pinduoduo was founded by Colin Huang in September 2015. Since its inception, the company has been growing at a rapid pace. By 2018, the monthly […]
DISCRIMINATION AGAINST CHINESE CUSTOMERS AT HEATHROW AIRPORT ‘WORLD DUTY FREE’
DISCRIMINATION AGAINST CHINESE CUSTOMERS AT HEATHROW AIRPORT ‘WORLD DUTY FREE’ On 12 February an international student employed at the World Duty Free shop at London’s Heathrow Airport revealed on social media site Weibo that the shop was issuing vouchers giving a 20% discount on a next purchase to customers spending as little as 79 […]
Little Red Book – the emerging marketing trend you shouldn’t miss out!
What is RED? Started in 2014, Xiaohongshu, also known as Little Red Book, or simply Red, has grown to become China’s foremost fashion and luxury shopping platform. This innovative app now attracts over 100 million users – mostly young Chinese shoppers to share their shopping know-how and product reviews. This represents an amazing opportunity […]
UNDERSTANDING CHINESE CONSUMERS
Understanding the way Chinese consumers think and act is clearly important in developing market strategies for China, but this is a very broad topic that needs to be approached gradually, from different angles. An article published by the Boston Consulting Group, ‘The Chinese consumer’s online journey from discovery to purchase,’¹ demonstrates differences in e-commerce […]
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