What is “Internet Celebrity Economy” in China
WHAT IS “INTERNET CELEBRITY ECONOMY” IN CHINA Internet celebrities and internet celebrity economy have achieved an extreme expand in popularity becoming the most frequent topic in China. According to China Daily(Sep, 2016), the market size of internet celebrity economy has been larger than the box office in 2016. What is a “Chinese Internet Celebrity?” Chinese […]
The rise of “Her Era” in China
THE RISE OF “HER ERA” IN CHINA “Her Era” and opening female-targeted market has become a popular topic within the Chinese businesses community during the recent time period. Along with the expanding of Chinese female’s status and their rapid increase in consumption ability, the female market in majority areas has exceeded male’s market, becoming […]
PROMOTION ON THE INTERNET IN CHINA
PROMOTION ON THE INTERNET IN CHINA The expansion of social media Conceived as instruments for personal interconnection between users, social media have become a prominent channel for the transmission of news. Social media are used for online shopping and in e-commerce applications designed for compatibility with the ubiquitous mobile phone. On WeChat, the mobile […]
MINISTER OF COMMERCE ZHONG SHAN: THE ‘TWO SESSIONS’ & IMPLICATIONS FOR FOREIGN TRADE
MINISTER OF COMMERCE ZHONG SHAN: THE ‘TWO SESSIONS’ & IMPLICATIONS FOR FOREIGN TRADE Target China, 6 December 2018. This is an extended update of a timely 19 March blog by Cyril Chen and Crystal Chang. The ‘two sessions’ refers to the annual plenary sessions of the National People’s Congress (NPC) and the National Committee […]
Why Did Unichi Gummy Bears Become a Sensation in China? Unpacking the Marketing Strategy Behind the Success
Overview of Unichi Brand Founded in 2015 in Australia, Unichi is dedicated to developing efficient and natural nutritional supplements. The brand offers a wide range of products, including collagen, vitamins, and minerals, with a particular focus on meeting the health and beauty needs of women. Unichi emphasizes the combination of natural ingredients and innovative […]
Temu’s Wake-Up Call: China’s E-Commerce Model Hits a Wall in the U.S.
On May 2, 2025, Temu—the overseas extension of Chinese e-commerce giant Pinduoduo—announced that it will stop shipping goods directly from China to U.S. customers. Instead, products will now come from local sellers and warehouses within the U.S. market. This move marks a dramatic shift from the ultra-low-cost cross-border model that had been Temu’s core strategy […]
Harnessing the Power of Customer Experience Management (CXM) in the AI Era
Myriam was first trained as a sculptor in Montreal and then in Helsinki, Finland. She is now based in Quebec but works for clients all around the globe. From textile design to murals, editorial illustrations and book covers, her style is recognized by her simple and perfectly arranged shapes as well as her rich and […]
Metaverse Marketing
On October 28, 2021, the company name was changed to Meta Platforms (Meta). The reason for the change is to focus more on the development of Metaverse, which is expected to grow in the future, rather than Facebook, whose business performance is deteriorating. Only the company name will be changed, the SNS name will remain the […]
Mid-Autumn Festival -“From the Chinese Festival to gain brand inspiration.”
The Mid-Autumn Festival is one of the most important festivals for Chinese people. It heralds the reunion of family members, yearning for hometown and family members. Nowadays, with the empowerment of the Internet, the Mid-Autumn Festival is not only a day of reunion, but also a marketing battlefield for major brands. Target China will share […]
DISCRIMINATION AGAINST CHINESE CUSTOMERS AT HEATHROW AIRPORT ‘WORLD DUTY FREE’
DISCRIMINATION AGAINST CHINESE CUSTOMERS AT HEATHROW AIRPORT ‘WORLD DUTY FREE’ On 12 February an international student employed at the World Duty Free shop at London’s Heathrow Airport revealed on social media site Weibo that the shop was issuing vouchers giving a 20% discount on a next purchase to customers spending as little as 79 […]
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