Key Marketing Trends you should know for 2021
In 2021, the China market became more important than ever for brands around the world. Today, we are going to introduce the key marketing trends for you to consider when you enter the Chinese market (applicable for both China and Australia). 1.KOL Marketing Chinese consumers are wary of trying out products from brands directly […]
Little Red Book – the emerging marketing trend you shouldn’t miss out!
What is RED? Started in 2014, Xiaohongshu, also known as Little Red Book, or simply Red, has grown to become China’s foremost fashion and luxury shopping platform. This innovative app now attracts over 100 million users – mostly young Chinese shoppers to share their shopping know-how and product reviews. This represents an amazing opportunity […]
No.1 female director in China’s box office
On 15 February 2021, the film named ‘Hi Mom’ grossed over $1.5 billion, making director Jia Ling the highest-grossing female director in the Chinese film history. This is a film that accidentally travels back in time. Going back is not about saving the world or having a love affair, but about meeting up with her […]
THE IPHONE AND THE SELFIE IN THE CHINESE SMARTPHONE MARKET
As the leader in China’s smartphone market, Apple brings in large profits. But although it has the largest smartphone market share in China, Apple’s market share is in decline. Research indicates that more and more Chinese customers see Chinese brands as alternatives to iPhone. Several Chinese brands have even surpassed Samsung, once the iPhone’s strongest […]
Alibaba entering into Australia: Great opportunity for Australian branding to enter Chinese market
ALIBABA ENTERING INTO AUSTRALIA: GREAT OPPORTUNITY FOR AUSTRALIAN BRANDING TO ENTER CHINESE MARKET 6th of January, Alibaba group and GS1 Australia signed a strategic memorandum of cooperation at Melbourne, establish traceability mechanisms. “This year February, Alibaba Australia’s team headquarters at Melbourne will officially operate.” Alibaba Australia managing director Zhou Lan discloses to the reporter […]
A Report of WeChat Non-cash oversea travelling of International Workers’ Day Holiday(1st May ~ 4th May)
A REPORT OF WECHAT NON-CASH OVERSEA TRAVELLING OF INTERNATIONAL WORKERS’ DAY HOLIDAY(1ST MAY ~ 4TH MAY) The first of May as “International Workers’ Day” brings the opportunity of all populations in China to a whole week holiday. Lots of Chinese travel to Hong Kong, Taiwan, Macau and overseas during the holidays. WeChat payment has […]
Hollywood celebrities plays Weibo
HOLLYWOOD CELEBRITIES PLAYS WEIBO On the 12 of October 2016, Sina Weibo quietly ushered in a huge user- America’s pop music queen Madonna. Even though the account directly gained more than ten thousand fans within a extremely short time but due to it is a ‘zombie account’ meaning inactive account therefore it did not […]
2016 Weibo Market Again Rises
2016 WEIBO MARKET AGAIN RISES Weibo is one of the biggest highlights of the Internet industry this year. Share price over the past year rose more than 300%. The latest monthly active users of the second season grew 8% reaching 282 million. Compared with the world’s major social applications, Weibo’s monthly activity ranks in […]
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