The Seven main modes of e-commerce in China
THE SEVEN MAIN MODES OF E-COMMERCE IN CHINA 1. M2C mode(manufacture to consumers) Typical website: Tmall global, as an open platform that invites international brands for settlement purposes. Obtains the advantages of deep trust from users, due to the retailers are required to own overseas retail qualification and authorization therefore products directly mail from […]
Four Main Trends in China’s Market
FOUR MAIN TRENDS IN CHINA’S MARKET 1.O2O become the mainstream of e-business in China O2O(online to offline) service are continuously innovating new ideas leading to great rapid growth in consumers. Not only the traditional retail brands but also innovative businesses are focusing on O2O services and transferring the consumer’s interest into a continuous development […]
Ten promotion strategies of WeChat Official Accounts
TEN PROMOTION STRATEGIES OF WECHAT OFFICIAL ACCOUNTS 1.KOL To most of the new established WeChat Official Accounts, reputation is very important. If users KOL to speak and spread the notice of the account, it will surely enhance the product credibility and its exposure as well as obtain a part of the loyal original users. […]
How does Australian health products launch into China’s market
HOW DOES AUSTRALIAN HEALTH PRODUCTS LAUNCH INTO CHINA’S MARKET China’s health care product’s market is still positioning in the early stage of growth phase, demand has not been fully met and with the development of digital communication, overseas health care product enterprises receives more opportunities for development in China. In recent years, health issues […]
Main Tips for Western Brand to Target Chinese Customers
Western brands typically use traditional advertising (using radio, television, digital, billboards, print or other common channels) to drive brand awareness. Comparing with Chinese Marketers, they consider that going viral through socially engaging content is faster, cheaper, and produces better results than advertising. KOLs have been seen as crucial to this approach in recent years. “The […]
Mid-Autumn Festival -“From the Chinese Festival to gain brand inspiration.”
The Mid-Autumn Festival is one of the most important festivals for Chinese people. It heralds the reunion of family members, yearning for hometown and family members. Nowadays, with the empowerment of the Internet, the Mid-Autumn Festival is not only a day of reunion, but also a marketing battlefield for major brands. Target China will share […]
Marketing Myopia: Why Focusing Only on Products Can Cost Your Brand
Marketing Myopia: Why Focusing Only on Products Can Cost Your Brand Theodore Levitt (1925-2006) of the Harvard Business School wrote an article in 1960 entitled ‘Marketing Myopia,’ where he argued that is short-sighted for a business to focus on selling. Selling is concerned with ‘techniques of getting people to exchange their cash for your […]
Key Marketing Trends you should know for 2021
In 2021, the China market became more important than ever for brands around the world. Today, we are going to introduce the key marketing trends for you to consider when you enter the Chinese market (applicable for both China and Australia). 1.KOL Marketing Chinese consumers are wary of trying out products from brands directly […]
UNDERSTANDING CHINESE CONSUMERS
Understanding the way Chinese consumers think and act is clearly important in developing market strategies for China, but this is a very broad topic that needs to be approached gradually, from different angles. An article published by the Boston Consulting Group, ‘The Chinese consumer’s online journey from discovery to purchase,’¹ demonstrates differences in e-commerce […]
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