China Advertising Association
Committee Australian Principal
15 years of marketing experience
- Conversion Rate Optimization Expert/CRO Expert
- Senior Celebrity Consultant
- Head of Creative Planning
1) Celebrity business cooperation:
Introducing famous Chinese celebrity Haiqing to do promotion for brand
Organising famous Chinese celebrity Leung Chiu-wai to do promotion for brand Tencent
And cooperated with many other large-scale transnational cooperation projects.
2) Good at analysis and planning of whole case promotion:
case: Alibaba and IQiyi exclusive business development promotion in Australia.
3) Understand Chinese and Australian culture, always sales driven.
Cases: Raydel: AUD 1.5million annual sales in only ten shops; DU ‘it: single product increased sales by 233% in one year; Nutrition care: 1 million rmb sales in 5 minutes (Tmall double 11); Sennheiser: 10 sets high end products sales in just one hour during covid-19 border lockdown period in 2020