RAYDEL GOLF INVITATIONAL CUP 2023

Raydel is a premium brand dedicated to building community engagement through high-quality events and lifestyle experiences.

Campaign Overview:

TargetChina managed offline events that elevated Raydel’s brand visibility and fostered strong connections with their target audience. A highlight is the RAYDEL CUP Golf Competition, a signature event that combines prestige, community, and media exposure.

2023 RAYDEL INVITATIONAL CUP:

Exclusive Event for the Chinese Golf Community: 60 adult players and 20 junior players

Special Guests: Australia’s golf superstar, World Champion Minjee Lee

Media Coverage: Extensive promotion across Today Sydney, Sydney Impressions, AFN, SBS with total exposure of 100K–120K

Pre- & Post-Event Promotion: Maximized event visibility

Live Streaming: Enabled real-time engagement and wider audience reach