The Seven main modes of e-commerce in China
THE SEVEN MAIN MODES OF E-COMMERCE IN CHINA 1. M2C mode(manufacture to consumers) Typical website: Tmall global, as an open platform that invites international brands for settlement purposes. Obtains the advantages of deep trust from users, due to the retailers are required to own overseas retail qualification and authorization therefore products directly mail from […]
Four Main Trends in China’s Market
FOUR MAIN TRENDS IN CHINA’S MARKET 1.O2O become the mainstream of e-business in China O2O(online to offline) service are continuously innovating new ideas leading to great rapid growth in consumers. Not only the traditional retail brands but also innovative businesses are focusing on O2O services and transferring the consumer’s interest into a continuous development […]
Ten promotion strategies of WeChat Official Accounts
TEN PROMOTION STRATEGIES OF WECHAT OFFICIAL ACCOUNTS 1.KOL To most of the new established WeChat Official Accounts, reputation is very important. If users KOL to speak and spread the notice of the account, it will surely enhance the product credibility and its exposure as well as obtain a part of the loyal original users. […]
What is “Internet Celebrity Economy” in China
WHAT IS “INTERNET CELEBRITY ECONOMY” IN CHINA Internet celebrities and internet celebrity economy have achieved an extreme expand in popularity becoming the most frequent topic in China. According to China Daily(Sep, 2016), the market size of internet celebrity economy has been larger than the box office in 2016. What is a “Chinese Internet Celebrity?” Chinese […]
How does Australian health products launch into China’s market
HOW DOES AUSTRALIAN HEALTH PRODUCTS LAUNCH INTO CHINA’S MARKET China’s health care product’s market is still positioning in the early stage of growth phase, demand has not been fully met and with the development of digital communication, overseas health care product enterprises receives more opportunities for development in China. In recent years, health issues […]
The rise of “Her Era” in China
THE RISE OF “HER ERA” IN CHINA “Her Era” and opening female-targeted market has become a popular topic within the Chinese businesses community during the recent time period. Along with the expanding of Chinese female’s status and their rapid increase in consumption ability, the female market in majority areas has exceeded male’s market, becoming […]
PROMOTION ON THE INTERNET IN CHINA
PROMOTION ON THE INTERNET IN CHINA The expansion of social media Conceived as instruments for personal interconnection between users, social media have become a prominent channel for the transmission of news. Social media are used for online shopping and in e-commerce applications designed for compatibility with the ubiquitous mobile phone. On WeChat, the mobile […]
MINISTER OF COMMERCE ZHONG SHAN: THE ‘TWO SESSIONS’ & IMPLICATIONS FOR FOREIGN TRADE
MINISTER OF COMMERCE ZHONG SHAN: THE ‘TWO SESSIONS’ & IMPLICATIONS FOR FOREIGN TRADE Target China, 6 December 2018. This is an extended update of a timely 19 March blog by Cyril Chen and Crystal Chang. The ‘two sessions’ refers to the annual plenary sessions of the National People’s Congress (NPC) and the National Committee […]
Why Did Unichi Gummy Bears Become a Sensation in China? Unpacking the Marketing Strategy Behind the Success
Overview of Unichi Brand Founded in 2015 in Australia, Unichi is dedicated to developing efficient and natural nutritional supplements. The brand offers a wide range of products, including collagen, vitamins, and minerals, with a particular focus on meeting the health and beauty needs of women. Unichi emphasizes the combination of natural ingredients and innovative […]
Temu’s Wake-Up Call: China’s E-Commerce Model Hits a Wall in the U.S.
On May 2, 2025, Temu—the overseas extension of Chinese e-commerce giant Pinduoduo—announced that it will stop shipping goods directly from China to U.S. customers. Instead, products will now come from local sellers and warehouses within the U.S. market. This move marks a dramatic shift from the ultra-low-cost cross-border model that had been Temu’s core strategy […]
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