Harnessing the Power of Customer Experience Management (CXM) in the AI Era
Myriam was first trained as a sculptor in Montreal and then in Helsinki, Finland. She is now based in Quebec but works for clients all around the globe. From textile design to murals, editorial illustrations and book covers, her style is recognized by her simple and perfectly arranged shapes as well as her rich and […]
Metaverse Marketing
On October 28, 2021, the company name was changed to Meta Platforms (Meta). The reason for the change is to focus more on the development of Metaverse, which is expected to grow in the future, rather than Facebook, whose business performance is deteriorating. Only the company name will be changed, the SNS name will remain the […]
Main Tips for Western Brand to Target Chinese Customers
Western brands typically use traditional advertising (using radio, television, digital, billboards, print or other common channels) to drive brand awareness. Comparing with Chinese Marketers, they consider that going viral through socially engaging content is faster, cheaper, and produces better results than advertising. KOLs have been seen as crucial to this approach in recent years. “The […]
Government Subsidy Application Services
Target China will help companies apply for government subsidies that include, but are not limited to, federal export subsidies, state export subsidies, industry export subsidies, and so on. Our team is composed of experts with many years of industry experience, all of whom hold a subsidy consultant license issued by the Australian Trade Commission. So […]
Mid-Autumn Festival -“From the Chinese Festival to gain brand inspiration.”
The Mid-Autumn Festival is one of the most important festivals for Chinese people. It heralds the reunion of family members, yearning for hometown and family members. Nowadays, with the empowerment of the Internet, the Mid-Autumn Festival is not only a day of reunion, but also a marketing battlefield for major brands. Target China will share […]
Target China Celebrity Series – Jing Tian
Jing Tian has acted in many big films with top stars such as Matt Damon, Jackie Chan, Andy Lau and Donnie Yen, and is well known both nationally and internationally. After two years, Jing Tian is back in action with the hit drama Rattan, which has once again brought Jing Tian to the attention of […]
Going Places – The future of China’s advertising and endorsement industry is thriving.
The event was organised by the Advertising Endorsement Committee of the China Advertising Association and co-organised by M-CC Beijing, Target China (M-CC Sydney) and AIMan data technology. The topic of this summit forum is “Entertainment empowerment, tribute to the new era of advertising”. It kicked off on the 27th of October 2019 in Nanchang, […]
How Pinduoduo Successfully Gained Market Share Through Social E-Commerce?
In October 2019, the E-commerce platform Pinduoduo’s market value exceeded the Jingdong Mall, successfully became the fourth largest Internet company in China, put it just behind Alibaba, Tencent, and Meituan. Pinduoduo was founded by Colin Huang in September 2015. Since its inception, the company has been growing at a rapid pace. By 2018, the monthly […]
DISCRIMINATION AGAINST CHINESE CUSTOMERS AT HEATHROW AIRPORT ‘WORLD DUTY FREE’
DISCRIMINATION AGAINST CHINESE CUSTOMERS AT HEATHROW AIRPORT ‘WORLD DUTY FREE’ On 12 February an international student employed at the World Duty Free shop at London’s Heathrow Airport revealed on social media site Weibo that the shop was issuing vouchers giving a 20% discount on a next purchase to customers spending as little as 79 […]
Marketing Myopia: Why Focusing Only on Products Can Cost Your Brand
Marketing Myopia: Why Focusing Only on Products Can Cost Your Brand Theodore Levitt (1925-2006) of the Harvard Business School wrote an article in 1960 entitled ‘Marketing Myopia,’ where he argued that is short-sighted for a business to focus on selling. Selling is concerned with ‘techniques of getting people to exchange their cash for your […]
CONTACT
(02) 9745 6822
Level 6， 99 York St, Sydney New South Wales 2000
Monday to Friday: 10am - 6pm
