Key Marketing Trends you should know for 2021
In 2021, the China market became more important than ever for brands around the world. Today, we are going to introduce the key marketing trends for you to consider when you enter the Chinese market (applicable for both China and Australia). 1.KOL Marketing Chinese consumers are wary of trying out products from brands directly […]
Little Red Book – the emerging marketing trend you shouldn’t miss out!
What is RED? Started in 2014, Xiaohongshu, also known as Little Red Book, or simply Red, has grown to become China’s foremost fashion and luxury shopping platform. This innovative app now attracts over 100 million users – mostly young Chinese shoppers to share their shopping know-how and product reviews. This represents an amazing opportunity […]
No.1 female director in China’s box office
On 15 February 2021, the film named ‘Hi Mom’ grossed over $1.5 billion, making director Jia Ling the highest-grossing female director in the Chinese film history. This is a film that accidentally travels back in time. Going back is not about saving the world or having a love affair, but about meeting up with her […]
UNDERSTANDING CHINESE CONSUMERS
Understanding the way Chinese consumers think and act is clearly important in developing market strategies for China, but this is a very broad topic that needs to be approached gradually, from different angles. An article published by the Boston Consulting Group, ‘The Chinese consumer’s online journey from discovery to purchase,’¹ demonstrates differences in e-commerce […]
ONE-STOP SHOP FOR THE CHINESE MARKET
The theme of a 9 May workshop held by Target China revolved around strategies for Australian businesses to enter the Chinese market and run their operations successfully in that market. There were three speakers: Ben Zhang, Jane Li and Frank Chen. Ben Zhang is Chief Executive Officer of M-CC, which is one of the largest […]
THE IPHONE AND THE SELFIE IN THE CHINESE SMARTPHONE MARKET
As the leader in China’s smartphone market, Apple brings in large profits. But although it has the largest smartphone market share in China, Apple’s market share is in decline. Research indicates that more and more Chinese customers see Chinese brands as alternatives to iPhone. Several Chinese brands have even surpassed Samsung, once the iPhone’s strongest […]
Alibaba entering into Australia: Great opportunity for Australian branding to enter Chinese market
ALIBABA ENTERING INTO AUSTRALIA: GREAT OPPORTUNITY FOR AUSTRALIAN BRANDING TO ENTER CHINESE MARKET 6th of January, Alibaba group and GS1 Australia signed a strategic memorandum of cooperation at Melbourne, establish traceability mechanisms. “This year February, Alibaba Australia’s team headquarters at Melbourne will officially operate.” Alibaba Australia managing director Zhou Lan discloses to the reporter […]
A Report of WeChat Non-cash oversea travelling of International Workers’ Day Holiday(1st May ~ 4th May)
A REPORT OF WECHAT NON-CASH OVERSEA TRAVELLING OF INTERNATIONAL WORKERS’ DAY HOLIDAY(1ST MAY ~ 4TH MAY) The first of May as “International Workers’ Day” brings the opportunity of all populations in China to a whole week holiday. Lots of Chinese travel to Hong Kong, Taiwan, Macau and overseas during the holidays. WeChat payment has […]
2016 Christmas Banquet of Australian-Chinese Free Trade Association
2016 CHRISTMAS BANQUET OF AUSTRALIAN-CHINESE FREE TRADE ASSOCIATION The Australian-Chinese Free Trade Association(ACFTA) is a Sydney-based non-profit organisation focusing on Australia-China cross-border business. Members of the ACFTA are usually the heads of local Chinese enterprises or organisations. The Association’s 2016 Christmas banquet was hosted by Target China on a harbour cruise on the Captain […]
ORBIS 2016 Exhibition
Orbis-2016-Exhibition Target China organised the new product exhibition of Orbis on 19th November at Burwood library. As a consideration of exposing the new products to Chinese market as soon as possible, we invited only Daigou shop (Chinese gift shop) owners and individual Daigou in Sydney area. The exhibition last three hours, including guest presentation, […]
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