Who we are?

Launched in 2012, Target China is an industry-leading expert that provides one-stop marketing solutions and tailored strategies to navigate brands into Australia, China, and the Australian Chinese Community. We are specializing in Chinese celebrity marketing, cross border E-commerce, events & PR, social media management, and creative design. Most importantly, we are a team of customer-focused, passionate and result-driven experts that utilize a wide range of media, research, and trading channels to underpin success upon delivery for the clients.

Who We Help?

We assist companies of all sizes to remove hurdles, shorten the journey and capitalize on the Australian/Chinese market growth with effective marketing campaigns.

History & Background

  • 2004

    Initial Stage

  • 2007

    Grow Up

  • 2014

    Resource Integration

  • 2017

    Government Endorsement

  • 2017-ongoing

    Upgrade

Service

  • Social Media Marketing (Chinese and local)

  • Content Marketing

  • Advertisement (flyer/banner/billboard)

  • Media buying and planning

  • China celebrity marketing

  • E-commerce

  • Events & PR

  • Short video & Live-streaming marketing

  • SEO (organic strategy)/SEM (paid strategy)

  • Website design

Our Strength

China Celebrity Marketing

We are highly experienced in Chinese culture and we have a close connection and with Chinese celebrities, movie/TV production companies, and broadcast enterprises. We carefully select the most suitable celebrity for our client and provide the marketing ideas like product placement. Also, WeChat & Weibo promotion and live streaming by superstars/internet celebrities and celebrity endorsements are our key strengths.

Integrated Marketing Service

We believe a successful marketing strategy is essential to all brands. We provide in-depth strategies with creative concepts and customized campaigns that meet your business goals.

Media Planning & Buying

We create media plans based on the analytical data generated by our Data Research team. We make sure the customized plan covers both digital and traditional platforms so we can have the best delivery on market growth and customer acquisition.

E-commerce Solution

We obtain the services of E-commerce platforms like WeChat shop, Jing Dong, and Hai Tao. If you want your own E-commerce website, we can produce it with the Chinese payment gateways and international shipping methods. Additionally, Target China has experience in cooperating with Daigou (second person purchase). If your budget does not reach an E-commerce shop, Daigou marketing will be a great alternative.

Offline Events

We put innovative event ideas together and make them happen! Our Event team works with compelling venues to deliver the best result. Together with online promotion, we make sure our client achieves maximum exposure. Our events include product launch, exhibition, ground promotion activities, seminar, and charity event.

Social Media Management

We have a deep understanding of the logic and hobbies of Australian and Chinese consumers. Therefore, we create an influential campaign based on the Australian/Chinese culture, consumer behavior, and social media marketing principles. Channels include but not limited to Facebook, Instagram, WeChat, Weibo, and RED (Xiaohongshu).