Founded in 2012, Target China is an industry-leading marketing agency specializing in cross-border brand expansion between Australia and China. We provide integrated marketing solutions that combine creative strategy, digital media, public relations and e-commerce to help brands effectively reach Chinese and local audiences.
Our team brings together expertise in media, branding, digital platforms and cultural insights, enabling us to create marketing campaigns that resonate across different markets. At Target China, we focus on delivering measurable results and long-term brand growth for our clients.
We are highly experienced in Chinese culture and we have a close connection and with Chinese celebrities, movie/TV production companies, and broadcast enterprises. We carefully select the most suitable celebrity for our client and provide the marketing ideas like product placement. Also, WeChat & Weibo promotion and live streaming by superstars/internet celebrities and celebrity endorsements are our key strengths.
01We believe a successful marketing strategy is essential to all brands. We provide in-depth strategies with creative concepts and customized campaigns that meet your business goals.
02We create media plans based on the analytical data generated by our Data Research team. We make sure the customized plan covers both digital and traditional platforms so we can have the best delivery on market growth and customer acquisition.
03We put innovative event ideas together and make them happen! Our Event team works with compelling venues to deliver the best result. Together with online promotion, we make sure our client achieves maximum exposure. Our events include product launch, exhibition, ground promotion activities, seminar, and charity event.
04We have a deep understanding of the logic and hobbies of Australian and Chinese consumers. Therefore, we create an influential campaign based on the Australian/Chinese culture, consumer behavior, and social media marketing principles. Channels include but not limited to Facebook, Instagram, WeChat, Weibo, and RED (Xiaohongshu).
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Our approach combines creativity with insights, using user data to refine designs that are not only appealing but also more effective.
CONTACT
(02) 9745 6822
Level 6， 99 York St, Sydney New South Wales 2000
Monday to Friday: 10am - 6pm
